How to Write Better Business Blogs (6 tips)
How long will it take to read this blog?
3-5 minutes
Do you have a hard time writing promotional blogs for your business? You’re not alone.
Take five minutes and check out these tips that’ll better educating your prospects, increase your influence in your industry and make you more money!
Scroll down to the bottom or "Take Away” for the key points.
1. Have a strong headline to grab your readers attention
Good copy has a solid headline that gets attention. In fact, 80% of your readers will ONLY read the headline. If possible, make your article or ad headline summarized in 10-15 words. This makes the headline save your readers time and informing them on what they’re about to learn.
2. Use small sentences and paragraphs to make your blogs easy to read
Aim for 15-20 words per sentence and only three to four sentences per paragraph. I know we’re all taught to have five sentences per paragraph. But this can often make you’re paragraphs look too long. Long paragraphs are intimidating and make your readers assume that it’s hard to read.
You can, from time to time, throw in a larger sentence or paragraphs so that your copy doesn't get boring.
3. Use Pictures related to your post to grab even more attention
David Ogilvy, arguably known as the God Father of Advertising, has this to say about images as well as what people actually read on an ad…
100% Image
80% Headline
60% Caption
40% Subhead
25% Final Paragraph
5% Body copy
Strong headlines, coupled with pictures that are relevant to the headline can boost sales by two fold. Before and after pictures, for example, can take a lot of the doubt away from a reluctant prospect.
4. Provide solutions over entertainment to add value to your readers
Focus on solving your customers’ problems and less on trying to entertain them. If you want to entertain your reader with a personal story or case study, that’s fine. Just make sure that it’s relevant to the advice or information you’re giving them.
Your reader is constantly asking themselves “What’s in it for me?”. If the information doesn’t benefit them in some way, you’ll loose ‘em. Remember that.
5. Dumb it down so that EVERYONE can understand
Your message is only as good as how well your audience can understand it. I know it’s tempting to use big words to show off your vocabulary. But this often leads to baffling your audience with BS.
Your reader could cares less about you and how smart you think you are. They just want their problems solved. If you must use big words, make sure you follow it up with an analogy that even a three year old can understand.
6. Ask for something in return to keep your reader coming back
Always close your writing with a clear “Call to Action”. What do you want your prospect to do after reading your work? Do you want them to make a purchase, sign up for your newsletter, comment or share your content? Whatever you want them to do, be bold and tell them.
Whatever you do though, just don’t ask for too much all at once. For instance, don’t constantly ask for a sale. Instead ask for smaller favors first. A good rule I use when it comes to asking for a purchase is to ask every four posts. This keeps me from coming off as too pushy.
Take Away:
1. Have a strong headline that gets attention.
2. Use short sentences and paragraphs so that you reduce intimidation.
3. Use pictures related to your blog to increase more eye balls (i.e. attention).
4. Focus on helping your readers so that you add value in solving their problems.
5. Use words everyone can understand so that your message is clear (don’t baffle with BS).
6. Thank your reader and then ask for something in return (i.e. share this blog, become a subscriber, buy this eBook).